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Specifically CMOs and those accountable for a business's marketing success. AI-generated answers look like a direct risk to the conventional natural traffic websites used to receive from search engines. Before, you needed to click a website to see the results. Today, LLMs simply rip the material on sites and people no longer need to check out a website anymore.
While I personally think this risk is blown entirely out of proportion (based on data from websites I have actually personally seen), I don't think it's an excuse to overlook it entirely. From my own experience growing both blog sites and YouTube channels, especially to sell something, I can tell you that video converts way more than written content.
It's a lot easier to inform if someone is lying or complete of it if you can see their facial expressions and their tone of voice. YouTube must absolutely be in your SEO and content strategy.
And since you have actually built the trust with video, your standard SEO efforts will transform better. However there's a lot more to it. Previously this year, I had a hunch that if I turned some of my best ranking article into YouTube videos, and embedded them into my existing article, my post would rank even better.
The 2026 Guide to Search Intelligence for Small BusinessI used rank in between 2-3 for the keyword "AI marketing tools." I made a YouTube video about the topic, embedded it into that article, and I've been ranking # 1 since. So in 2026, consider YouTube videos as a method to beef up your SEO article to rank even better.
In 2025, we saw everyone talking about how AI search was going to take over Google. Beyond simply SEO, the marketing neighborhood as an entire begun to get bombarded with influencers attempting to ride the AI hype train.
It ended up being difficult to discover trusted sources that weren't biased or had a covert program to offer us something. While I do think there are advantages to utilizing LLMs in our workflows, I do think it has been overhyped. And in 2026, I anticipate many online marketers will understand that ChatGPT and Perplexity are simply a little part of the SEO market.
The 2026 Guide to Search Intelligence for Small BusinessGoogle still dominates 90% market share and with its AI Mode and AI Overviews, it's in the ideal position to win the AI online search engine race. Browse behavior hasn't basically moved away from Google. Beyond just that, there are a few things that have rubbed me the incorrect way about the AI SEO trend.
Some claim ChatGPT has a 16% discussion rate and is better by more than 2X compared to Google. However what these online marketers don't recognize is that Things like homepages, pricing pages, or bottom of funnel material, tends to be shown in ChatGPT. The informational top of funnel material is "consumed up" by LLMs and revealed to users without anywhere to click.
Google's conversion rates reveal less due to the fact that the traffic is higher due to it being watered down by all the top of funnel content that is in the formula. Other things like how ChatGPT can make stuff up, it never completely follows prompts correctly (i.e.
I do still believe that think companies bigger set aside an experimental budget to budget plan things like ChatGPT apps and other AI SEO tools.
These methods may work now in ChatGPT and other LLMs, but they're short-term plays that will ultimately get penalized. Focus on white hat strategies that develop real authority and trust over time instead of going after quick wins that will not last.
And now, the algorithm is mature enough to disregard all that nonsense. However, ChatGPT and other LLM algorithms are not as mature yet. I can't call this person, however I fulfilled an SEO director at a substantial banking business. This individual told me they (and all their rivals) are producing microsites (like small blogs) on various domains.
And from there, they are utilizing their main business domain, that has an extremely strong brand authority, and sending backlinks to the microsite. And this has actually led to higher rankings for their brand name in LLMs like ChatGPT.It blew my mind that huge, reputable business are doing this. And I realized how much black hat (or grey hat) strategies are going on behind the scenes.
In 2026, I forecast these strategies will continue to occur. Up until ChatGPT's algorithm gets as clever as Google's search algorithm. However that looks like a long time from now. Anyways, I personally would not suggest taking part in this. It's brief term thinking and your energy is finest invested on white hat marketing methods that can stand the test of time and enhance your sites trust signals gradually.
Focus on quality over quantity. Share genuine insights, utilize your own images and videos, and develop topical authority in your niche. This is how solo creators and little groups can beat substantial brand names in 2026. Niche blogging is back child. However with a twist. This is among the greatest SEO trends for content marketing I'm seeing today.
You need a genuine business, be it a newsletter business, a service-based service, SaaS company, or ecommerce store. And then you include on this human-centered specific niche blogging to the site to organically grow your core product/service offering. In 2026, I anticipate that Google's algorithm will continue to get smarter about which websites consist of AI material and which do not.
I understand lots of people quietly squashing it with AI created material (even going after top of funnel keywords). What I am saying is that engaging, human material will outrank AI produced material with no initial insights. There are two paths I see with SEO's today: Produce countless AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog posts and get them to rank at the top of the first page. And anyone who composes much better human content will rank higher in positions 1-3. The 2nd path is slower, however can yield higher ranking positions and more trust with readers.
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